Yinglin zhu

Yinglin zhu

Yinglin zhu

UI/UX |

Graphic

designer

UI/UX |

Graphic

designer

Hi, I'm Yinglin Zhu, you can call me Lillian!

I am a UI/UX designer dedicated to motivating myself to grow with design. I am eager for new creative challenges and opportunities.

Lillian Zhu

UI/UX |

Graphic

designer

Hi, I'm Yinglin Zhu, you can call me Lillian!

I am a UI/UX designer dedicated to motivating myself to grow with design. I am eager for new creative challenges and opportunities.

Picture of William Manson
  • About me

    About Me

ABOUT ME

I am an emerging service designer pursuing creative and innovative ways to improve the lives of users and society.


After completing my undergraduate degree in Graphic Design in Canada, I am currently pursuing a Masters in Service Design in the UK. This interdisciplinary education has deepened my understanding of design principles and methods. My extensive life experiences in China, Canada and the UK have equipped me with a unique global perspective, enabling me to effectively tackle complex challenges in different environments. Fuelled by this diverse background, I am committed to fostering innovation and providing comprehensive design solutions to real-world problems.


If you'd like to view my full CV or discuss a potential collaboration, feel free to contact me at lillianzhu829@gmail.com. I'd be happy to share more about my journey and experience.

Hi there, this is Lillian. I'm a Graphic and UX designer based in Toronto, Canada, currently completing my Bachelor's degree with a major in Graphic Design and a minor in Drawing & Painting at OCAD University.


Throughout my undergraduate studies, I've honed my skills in graphic design output, including branding, brochures, packaging design, and more. I've also explored critical thinking, speculative design, and socially-relevant design, building a solid foundation for my future career in design.

As a creative designer, I enjoy pushing boundaries and exploring new areas and methods in design. As I approach the end of my four-year program at OCAD University, I'm thrilled to announce that I'll pursue a Master's degree in Service Design at the Royal College of Art in the UK.

Education

Royal College of Art

MA - Service design

2023 -2024

OCAD University

bdes - gRAPHIC dESIGN

2019 - 2023

Work experience

Graphic Designer
Gemology cosmetics paris

Apr. 2024 - Sep. 2024

rEMOTE in London

  • Utilized Adobe Photoshop, Lightroom to enhance images, ensuring high-quality visual assets for marketing campaigns.

  • Led the visual design and photography efforts for product launches, aligning creative outputs with the brand's aesthetic and marketing goals.

  • Conducted in-depth research into brand identity, market positioning, and customer preferences to ensure design solutions strengthened brand messaging and appeal.

  • Performed indoor and outdoor product photography, managing lighting setups, adjusting composition, and scouting visually diverse locations to highlight product versatility.

  • Delivered final design outputs optimized for Chinese digital platforms, including Xiaohongshu and Weibo, ensuring that assets met platform specifications and user engagement objectives.ndependently manage the progress of projects, including arranging meeting times with the client and managing the post delivery of design and photographic outputs.

Graphic Designer Intern
Hart House (University of toronto)

Jan. 2023 - aPR. 2023

Toronto, canada

  • Collaborated with the design team to provide creative solutions and overhaul visual materials for related event promotions.

  • Coordinated with event departments to gather requirements, and held feedback sessions to ensure all visuals aligned with organizational brand tone.

  • Ensured visual consistency across all marketing materials, optimizing over finalized design assets from concept development to final production, using Adobe Illustrator and lnDesign.

  • Managed multiple design tasks, including logo redesigns, website UI elements, brochures, and digital/print marketing collateral. prioritizing deadlines while maintaining attention to detail and creativity.


ui & ux Designer
OPPO x RCA

Team project

Oct. 2024 - Feb. 2024

Key Achievement: This project was selected by OPPO x RCA to participate in the London Design Festival 2024

Project Overview: This collaborative project between OPPO and the Royal College of Art aimed to create a dynamic social platform centered on dance, building a vibrant community and encouraging interaction among dance enthusiasts.

  • Focused on creating user-centric designs that enhanced the user experience , ensuring smooth interaction with both the application and OPPO's smart devices.

  • Designed wireframes, interactive prototypes, and high-fidelity models for applications using Adobe, Figma, and other design tools to ensure a visually appealing and intuitive user interface.

  • Conducted in-depth market research on current user trends and OPPO's brand guidelines, developing innovative strategies to strengthen the brand's identity and improve the app's usability.

Service Designer
unesco x RCA

Team project

Nov. 2024 - Feb. 2024

Key Achievement: Received the IF Design Student Award 2024, one of the world's premier design awards for students.

Project Overview: This interdisciplinary project focused on developing innovative solutions to improve the health of the world's oceans, starting with local communities in London.

  • Identified and mapped over key stakeholders within local communities, examining their relationships with marine ecosystems and uncovering their significant challenges related to water resources.

  • Conducted primary and secondary research, including interviews and meetings, to understand user behaviors, pain points, and needs in relation to ocean sustainability.

  • Worked with environmental organizations and local communities to gather insights on sustainable ocean conservation efforts, integrating their perspectives into design solutions.

  • Collaborated with professionals from various disciplines, ensuring effective task distribution and leveraging each team member's expertise to meet project goals.


Skill Summary

UI/UX Design
Wireframing

Prototype

Journey Mapping

User Research

Information Architecture

Usability Testing

A/B Testing

Micro-Interactions

System Design


Illustration & UI Graphics

Brand Strategy

Style Guides

Design Systems

Data Visualisation

Concept Sketch
Motion Graphic

CSS

HTML


figma
Adobe xD
Adobe illustrator
Adobe Indesign
Adobe photoshop


Notion
Microsoft Office
Miro
Canva
Procreate

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

English (Fluent)
Mandarin (Native)
Cantonese (Native)

  • Work with me

    Let's Chat

email

lillianZHU829@gmail.com

Place

LONDON, UNITED KINGDOM

toronto, canada

guangzhou, china

Lillian zhu

Copyright © 2024 lillian zhu

email

lillianZHU829@gmail.com

Place

LONDON, UNITED KINGDOM

toronto, canada

guangzhou, china

Lillian zhu

Copyright © 2024 lillian zhu

email

lillianZHU829@gmail.com

Place

LONDON, UNITED KINGDOM

toronto, canada

guangzhou, china

Lillian zhu

Copyright © 2024 lillian zhu

  • About me

    About Me

ABOUT ME

I am an emerging service designer pursuing creative and innovative ways to improve the lives of users and society.


After completing my undergraduate degree in Graphic Design in Canada, I am currently pursuing a Masters in Service Design in the UK. This interdisciplinary education has deepened my understanding of design principles and methods. My extensive life experiences in China, Canada and the UK have equipped me with a unique global perspective, enabling me to effectively tackle complex challenges in different environments. Fuelled by this diverse background, I am committed to fostering innovation and providing comprehensive design solutions to real-world problems.

Education

Royal College of Art

MA - Service design

2023 -2024

OCAD University

bdes - gRAPHIC dESIGN

2019 - 2023

Work experience

Graphic Designer
Gemology cosmetics paris

Apr. 2024 - Sep. 2024

  • Utilized Adobe Photoshop, Lightroom to enhance images, ensuring high-quality visual assets for marketing campaigns.

  • Led the visual design and photography efforts for product launches, aligning creative outputs with the brand's aesthetic and marketing goals.

  • Conducted in-depth research into brand identity, market positioning, and customer preferences to ensure design solutions strengthened brand messaging and appeal.

  • Performed indoor and outdoor product photography, managing lighting setups, adjusting composition, and scouting visually diverse locations to highlight product versatility.

  • Delivered final design outputs optimized for Chinese digital platforms, including Xiaohongshu and Weibo, ensuring that assets met platform specifications and user engagement objectives.ndependently manage the progress of projects, including arranging meeting times with the client and managing the post delivery of design and photographic outputs.

Graphic Designer Intern
Hart House (University of toronto)

Jan. 2023 - aPR. 2023

  • Collaborated with the design team to provide creative solutions and overhaul visual materials for related event promotions.

  • Coordinated with event departments to gather requirements, and held feedback sessions to ensure all visuals aligned with organizational brand tone.

  • Ensured visual consistency across all marketing materials, optimizing over finalized design assets from concept development to final production, using Adobe Illustrator and lnDesign.

  • Managed multiple design tasks, including logo redesigns, website UI elements, brochures, and digital/print marketing collateral. prioritizing deadlines while maintaining attention to detail and creativity.


Freelance Designer

Apr. 2022 - Dec. 2022

  • Managed the end-to-end design process, from initial concept brainstorming to delivering the final product cover design.

  • Proficiently used Adobe Illustrator, Photoshop, and Procreate to create, iterate, and finalize designs, ensuring high-quality outputs met both creative and technical standards.

  • Conducted in-depth consultations with the publicity teams to clarify the author's vision, refining and provide 10+ design drafts based on feedback to ensure that the design was consistent with the author's intent.

  • Worked closely with authors and creative teams to design book covers that visually represented key themes and narratives, translating abstract ideas into compelling design concepts. Produced a total of 3-4 rounds of drafts, and ultimately provided the client with a choice of 2 stylistic directions for the finalised book cover.

Customer Experience Consultant
Varley Art Gallery of Markham

SEP. 2018 - Dec. 2018

  • Deliver exceptional customer service and provide comprehensive information to visitors about exhibits.

  • Manage multiple tasks effectively, ensuring the timely completion of all assigned responsibilities.

  • Collaborate with the team to design and prepare props for exhibits and festivals.

  • Maintain a clean and organized work environment to ensure safety and efficiency.

Project experience

ui & ux Designer -
OPPO x RCA

Team project

Oct. 2024 - Feb. 2024

Key Achievement: This project was selected by OPPO x RCA to participate in the London Design Festival 2024

Project Overview: This collaborative project between OPPO and the Royal College of Art aimed to create a dynamic social platform centered on dance, building a vibrant community and encouraging interaction among dance enthusiasts.

  • Focused on creating user-centric designs that enhanced the user experience , ensuring smooth interaction with both the application and OPPO's smart devices.

  • Designed wireframes, interactive prototypes, and high-fidelity models for applications using Adobe, Figma, and other design tools to ensure a visually appealing and intuitive user interface.

  • Conducted in-depth market research on current user trends and OPPO's brand guidelines, developing innovative strategies to strengthen the brand's identity and improve the app's usability.

sERVICE DESIGNER -
Stampede International

Team project

Oct. 2024 - Feb. 2024

Project Overview: Partnering with animal protection organizations, this project focused on mitigating the negative impacts of tourism on local communities and ecosystems in Costa Rica.

  • Developed wireframes, prototypes, and high-fidelity models for the project to ensure alignment between design concepts and user needs.

  • Conducted research and data analysis on sustainable travel, identifying key issues, risks, and opportunities, and collaborated with the team to develop design improvement strategies.

  • Conducted usability testing, collected user feedback on service systems, and iterated on designs to improve user experience and ensure optimal service delivery.

  • Took on additional responsibilities within the team, fostering a positive environment and ensuring project deliverables met the highest standards.


Team project

Nov. 2024 - Feb. 2024

Service Designer -
unesco x RCA

Project Overview: This interdisciplinary project focused on developing innovative solutions to improve the health of the world's oceans, starting with local communities in London.

  • Identified and mapped over key stakeholders within local communities, examining their relationships with marine ecosystems and uncovering their significant challenges related to water resources.

  • Conducted primary and secondary research, including interviews and meetings, to understand user behaviors, pain points, and needs in relation to ocean sustainability.

  • Worked with environmental organizations and local communities to gather insights on sustainable ocean conservation efforts, integrating their perspectives into design solutions.

  • Collaborated with professionals from various disciplines, ensuring effective task distribution and leveraging each team member's expertise to meet project goals.


Key Achievement: Received the IF Design Student Award 2024, one of the world's premier design awards for students.

Skill Summary

User research / User journey map / Service blueprint / System Flowcharts / UI design / Design systems / user experience Design / wireframe

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

English (Fluent) / Mandarin (Native) / Cantonese (Native)

  • Work with me

    Let's Chat