Yinglin zhu

Yinglin zhu

Yinglin zhu

Service |

UI/UX

designer

Service |

UI/UX

designer

Hi, I'm Lillian, I am a Service designer dedicated to motivating myself to grow with design. I am eager for new creative challenges and opportunities.

Lillian Zhu

Service |

UI/UX

designer

Hi, I'm Lillian, I am a Service designer dedicated to motivating myself to grow with design. I am eager for new creative challenges and opportunities.

Picture of William Manson
Picture of William Manson
  • About me

    About Me

ABOUT ME

I am an emerging service designer pursuing creative and innovative ways to improve the lives of users and society.


After completing my undergraduate degree in Graphic Design in Canada, I am currently pursuing a Masters in Service Design in the UK. This interdisciplinary education has deepened my understanding of design principles and methods. My extensive life experiences in China, Canada and the UK have equipped me with a unique global perspective, enabling me to effectively tackle complex challenges in different environments. Fuelled by this diverse background, I am committed to fostering innovation and providing comprehensive design solutions to real-world problems.

Hi there, this is Lillian. I'm a Graphic and UX designer based in Toronto, Canada, currently completing my Bachelor's degree with a major in Graphic Design and a minor in Drawing & Painting at OCAD University.


Throughout my undergraduate studies, I've honed my skills in graphic design output, including branding, brochures, packaging design, and more. I've also explored critical thinking, speculative design, and socially-relevant design, building a solid foundation for my future career in design.

As a creative designer, I enjoy pushing boundaries and exploring new areas and methods in design. As I approach the end of my four-year program at OCAD University, I'm thrilled to announce that I'll pursue a Master's degree in Service Design at the Royal College of Art in the UK.

Education

Royal College of Art

MA - Service design

2023 -2024

OCAD University

bdes - gRAPHIC dESIGN

2019 - 2023

Work experience

Visual Designer
Gemology cosmetics paris

Apr. 2024 - Sep. 2024

rEMOTE in London

  • Project Management: Independently manage the progress of projects, including arranging meeting times with the client and managing the post delivery of design and photographic outputs.

  • Photography and Illustration: Targeted selection of venues and elements to enhance product photography based on product positioning and features. And create illustrations in line with client requirements.

  • Client Communication: Communicate and negotiate with clients to ensure all details are in line with requirements.

Design Assistant
Hart House (University of toronto)

Jan. 2023 - aPR. 2023

Toronto, canada

  • Multi-task & Prioritization: Successfully managed multiple design projects concurrently, effectively prioritizing tasks and managing time to meet tight deadlines without compromising on quality

  • Visual Redesign: Played a key role in the strategic redesign of the brand's marketing materials, including postcards, brochures, and document templates, ensuring that all visual assets were consistent with the brand's standards.

  • Collaboration and Teamwork: Worked closely with team members to ensure all designs met brand standards and conveyed the desired message. My responsibilities include constant collaboration and effective communication to deliver visual outputs that are consistent with the brand's tone.

Freelance Designer

Apr. 2022 - Dec. 2022

Toronto, canada

  • Creative project creation: Manage all stages of design book covers from initial concept to final delivery. Work closely with clients to understand their needs and design them into compelling visual designs that ensure market needs are met.

  • Customer collaboration and impact: Actively communicate and engage with customers to understand their goals and come up with creative proposals that meet their goals. Use Adobe Creative Suite design software to produce the final visual design product.

Assistant
Varley Art Gallery of Markham

Apr. 2022 - Dec. 2022

Toronto, canada

  • Deliver exceptional customer service and provide comprehensive information to visitors about exhibits.

  • Manage multiple tasks effectively, ensuring the timely completion of all assigned responsibilities.

  • Collaborate with the team to design and prepare props for exhibits and festivals.

  • Maintain a clean and organized work environment to ensure safety and efficiency.

Project experience

ui & ux Designer
OPPO x Royal College of Art

Team project

Oct. 2024 - Feb. 2024

Project Overview: Collaborating with animal conservation organizations, Stampede International, to mitigate the negative impacts of tourism on the local communities and ecosystems in Costa Rica.

  • Data and Research Analysis: Assisted the team in collecting and analyzing information and data from local communities, organizing and communicating the potential negative impacts to our partners.

  • Communication and Coordination: Primarily responsible engaged with stakeholders and industry experts to gather expert opinions and feedback, which were used to refine strategies and design solutions.

  • Visual and Prototype Development: Took primary responsibility for designing project physical materials, helped design details of the UI & UX, processes, and prototypes, and conducted tests and iterations.

sERVICE DESIGNER
Sustainable Travel Design

Team project

Oct. 2024 - Feb. 2024

Project Overview: Collaborating with animal conservation organizations, Stampede International, to mitigate the negative impacts of tourism on the local communities and ecosystems in Costa Rica.

  • Data and Research Analysis: Assisted the team in collecting and analyzing information and data from local communities, organizing and communicating the potential negative impacts to our partners.

  • Communication and Coordination: Primarily responsible engaged with stakeholders and industry experts to gather expert opinions and feedback, which were used to refine strategies and design solutions.

  • Visual and Prototype Development: Took primary responsibility for designing project physical materials, helped design details of the UI & UX, processes, and prototypes, and conducted tests and iterations.

Service Designer
‘Ocean & Cities’ Design

Team project

Team project

Nov. 2024 - Feb. 2024

Project Overview: Focusing on interdisciplinary collaboration, this project starts in the communities of the London region and aims to develop innovative solutions for improving the health of the world's oceans in partnership with UNESCO.

  • Field Research and Data Collection: Conducted multiple on-site inspections in the local area to gather data and photographs, providing a factual basis for further research and analysis.

  • Human-centred design and analysis: Utilized service design tools to integrate information and analyze issues among stakeholders, and identify user needs in the local community in the seat of our design goals.

  • Project Reporting and Present: Responsible for organizing and optimizing the team’s PowerPoint presentations, consulting with team members to ensure that research findings and final results are clearly and accurately communicated to the audience.

Service designer
‘Vinted’ Company strategic analysis

Team project

Sep. 2024 - Oct. 2024

  • User Pain Point Research: Conducted interviews with local users to understand the challenges faced on Vinted and similar platforms, enhancing understanding of user needs and expectations.

  • Analysis and create strategy: Worked with the team to evaluate Vinted’s market positioning and operations. Identified and proposed strategic to improve it market performance and user satisfaction.

Volunteer

Life Education and Growth
Association of Canada

Jun. 2017 - Sept. 2018

Project Overview: Collaborating with animal conservation organizations, Stampede International, to mitigate the negative impacts of tourism on the local communities and ecosystems in Costa Rica.

  • Data and Research Analysis: Assisted the team in collecting and analyzing information and data from local communities, organizing and communicating the potential negative impacts to our partners.

  • Communication and Coordination: Primarily responsible engaged with stakeholders and industry experts to gather expert opinions and feedback, which were used to refine strategies and design solutions.

  • Visual and Prototype Development: Took primary responsibility for designing project physical materials, helped design details of the UI & UX, processes, and prototypes, and conducted tests and iterations.

Life Education and Growth
Association of Canada

Jun. 2017 - Sept. 2018

Project Overview: Collaborating with animal conservation organizations, Stampede International, to mitigate the negative impacts of tourism on the local communities and ecosystems in Costa Rica.

  • Data and Research Analysis: Assisted the team in collecting and analyzing information and data from local communities, organizing and communicating the potential negative impacts to our partners.

  • Communication and Coordination: Primarily responsible engaged with stakeholders and industry experts to gather expert opinions and feedback, which were used to refine strategies and design solutions.

  • Visual and Prototype Development: Took primary responsibility for designing project physical materials, helped design details of the UI & UX, processes, and prototypes, and conducted tests and iterations.

Skill Summary

User research / User journey map / Service blueprint / System Flowcharts / UI design / Design systems

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

Figma /

adobe illustrator /

Adobe Indesign /

Adobe Photoshop /

Notion /

Canvas /

Procreate /

English (Fluent) / Mandarin (Native) / Cantonese (Native)

  • Work with me

    Let's Chat

email

lillianZHU829@gmail.com

Place

LONDON, UNITED KINGDOM

toronto, canada

guangzhou, china

Lillian zhu

Copyright © 2024 lillian zhu

email

lillianZHU829@gmail.com

Place

LONDON, UNITED KINGDOM

toronto, canada

guangzhou, china

Lillian zhu

Copyright © 2024 lillian zhu

email

lillianZHU829@gmail.com

Place

LONDON, UNITED KINGDOM

toronto, canada

guangzhou, china

Lillian zhu

Copyright © 2024 lillian zhu